Aimee Reynolds

Aimee Reynolds is an accomplished professional in the field of visual merchandising and store design, currently serving as the Director of Store Design & Visual Merchandising - Global at Augustinus Bader since September 2023. Prior to this role, Aimee held various positions at The Estée Lauder Companies Inc., including Visual Merchandising Executive for M•A•C in Travel Retail - EMEA and Field Visual Merchandising Executive for Travel Retail - UK & Ireland from February 2020 to September 2023. Aimee's previous experience also includes serving as Visual Merchandising Manager - UK & Ireland at Links of London, Regional Visual Merchandiser & Product Sales Trainer at Rotary Watches Ltd, and Regional Visual Merchandiser at Clinique. Aimee began a career in visual merchandising at Liz Earle Beauty Co. Limited, where roles included Visual Merchandising Executive - Retail Design and Visual Merchandising Assistant. Aimee's educational background includes attending Glenthorne High School Specialist Arts College.