Viviane Loureiro

Viviane Loureiro is a seasoned professional with extensive experience in commercial planning and strategy, currently serving as the Head of Commercial Planning and Strategy at Auna since April 2022. In this role, Viviane has defined commercial strategies that contribute to over S/1,000M in annual revenue, achieving significant sales over-performance. Prior roles include Coordinator of Digital Planning and Strategy at Auna, where Viviane successfully increased revenue through e-commerce initiatives and optimized customer acquisition costs. Previous experience at Banco de Crédito BCP involved roles as a Senior CRM Analyst and CRM Analyst, where Viviane implemented effective digital communication strategies that notably improved customer engagement and digital sales conversions. Viviane's academic background includes a degree in Administration from Universidad de Lima, a specialization in Growth Marketing from Colectivo23, and a diploma in Digital Marketing from Toulouse Lautrec.