Ruth Hinton currently serves as the Group Head of Customer Experience and Insight at Vue International, where responsibilities include enhancing customer touchpoints and leading consumer insight projects across Europe. Previously, Ruth held positions such as Group Insight Manager at Vue International and Brand Planning & Insights Manager at Vue Entertainment, contributing to customer-centric projects and brand development. Additionally, Ruth chairs AURA Insight, a community for client-side market research professionals, and has held significant roles at notable companies such as SSP Group Plc., Marks and Spencer, McDonald's Corporation, and Barclays. Ruth's educational background includes a BA in Psychology & Philosophy from the University of Oxford, along with two Mini MBAs in Marketing and Brand Management from Marketing Week.