Sara Arizona Goodtree

Sara Arizona Goodtree is a seasoned marketing professional with extensive experience in content strategy and brand marketing. Currently serving as the Senior Manager of Marketing Content Strategy and Senior Manager of Brand Marketing at Aura since March 2024, Goodtree has previously held prominent positions, including Senior Manager of Brand Marketing at Caribou, where a focus on empowering marginalized groups in the fintech sector was emphasized. Goodtree's background also includes significant roles at Ignyte Group as a Senior Digital Marketing Consultant, POLITICO as a Branded Content Producer, Edelman as an Assistant Digital Producer, and LivingSocial as a Production Coordinator. Goodtree holds a Bachelor’s Degree in Opera Performance with a Minor in Social Work from the University of Michigan.