Bobby S. is a seasoned sales and commercial professional with extensive experience in the hospitality and medical treatment industries. Currently serving as the Commercial Director of Leisure Sales at Aurora Anguilla Resort & Golf Club since March 2024, Bobby previously held the position of Vice President of Sales & Commercial for Aviv Clinics, where a strategic sales vision was developed for the startup medical company. Bobby's tenure at Salamander Hotels & Resorts spanned six years, during which leadership roles included Vice President of Leisure Sales and Corporate Director of Travel Industry Sales, overseeing global sales initiatives for multiple properties. Prior to that, Bobby served as Area Director of Sales for The Ritz-Carlton Hotel Company, covering the Caribbean and Mexico markets, and directed sales at The Ritz-Carlton Orlando & JW Marriott. Additional experience includes directing global leisure sales for NBC Universal/Loews Hotels and serving as Sr. Manager of Sales & Promotions for Anheuser-Busch Adventure Parks. Bobby holds a Bachelor of Science in Business Management from Wingate University.
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