Rafysa Rodrigues Figueiredo

Rafysa Rodrigues Figueiredo is an experienced professional in trade marketing with a strong background in event planning, team management, and market analysis. Currently serving as Supervisora de Trade Marketing at Aurora Coop since September 2021, Rafysa is responsible for organizing events, supporting sales conventions, and managing promotional activities. Previous roles include Coordenadora de Trade Marketing at SPAR, where responsibilities included team training, implementation of marketing materials, and KPI management for major clients. Educational qualifications include an MBA in Digital Marketing from Impacta Tecnologia and a degree in Commercial Management and Marketing from Centro Universitário FMU | FIAM-FAAM.