Aurora Coop
Rafysa Rodrigues Figueiredo is an experienced professional in trade marketing with a strong background in event planning, team management, and market analysis. Currently serving as Supervisora de Trade Marketing at Aurora Coop since September 2021, Rafysa is responsible for organizing events, supporting sales conventions, and managing promotional activities. Previous roles include Coordenadora de Trade Marketing at SPAR, where responsibilities included team training, implementation of marketing materials, and KPI management for major clients. Educational qualifications include an MBA in Digital Marketing from Impacta Tecnologia and a degree in Commercial Management and Marketing from Centro Universitário FMU | FIAM-FAAM.
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Aurora Coop
Cooperativa Central Aurora Alimentos is one of the largest industrial conglomerates in Brazil and a world reference in meat processing technology, with 13 affiliated cooperatives, more than 70,000 members and more than 15,000 employees. Its operations cover the pork, poultry, pizza and dairy products market, with a wide product mix. Aurora is proof that union is the best way to achieve results. Governed by the principles of Cooperativism, which are based on collective work and the sharing of results, it conquered the market and became a world reference. The strong commitment to the consumer and to all those who participate in the production chain, makes Aurora balance its business objectives with social commitment, valuing the rural producer and guaranteeing strength and quality to production.