Ricardo Chueiri de Souza

Ricardo Chueiri de Souza has extensive work experience in various marketing and leadership roles. Ricardo is currently serving as the Diretor de Mercado e Consumo at Aurora Coop, where they are responsible for managing the Marketing Department and leading a team of 22 people. Prior to this, they worked as the Head of Marketing at Aurora Alimentos, overseeing the marketing strategies for multiple brands in the Industrialized and Frozen Meat segments.

Before joining Aurora Coop, Ricardo held the position of Commercial Director at Pilão Professional, where they were responsible for sales, marketing, and strategic planning. Ricardo managed a team of 20 professionals and played a key role in developing the company's 5-year strategic plan.

Ricardo also has experience working at JACOBS DOUWE EGBERTS as a Marketing Director, where they led a team of 15 associates and was responsible for driving the growth of various coffee brands in both the retail and out-of-home sectors. Ricardo implemented successful brand strategies, resulting in increased sales, market share, and profitability.

Prior to JACOBS DOUWE EGBERTS, Ricardo worked at Pernod Ricard as a Marketing Director, overseeing the volume, market share, and profitability of the company's wines and spirits portfolio. Ricardo achieved significant sales growth for imported brands and played a pivotal role in the re-launch and introduction of new products.

Earlier in their career, Ricardo worked at Procter & Gamble as a Brand Manager, managing various brands and implementing marketing plans. Ricardo also gained experience at 3M as a Marketing Specialist, where they were responsible for sales and profitability of chemical specialties.

Ricardo began their career as a Consultant at Accenture, where they gained valuable experience in the consulting industry.

Overall, Ricardo Chueiri de Souza has demonstrated strong leadership skills, strategic thinking, and a track record of driving growth and profitability in the marketing field.

Ricardo Chueiri de Souza completed a postgraduate degree in Chemical Engineering from Escola Politécnica da USP in 1993. From 1995 to 1998, they pursued a postgraduate diploma in Business Administration (CEAG) at FGV - Fundação Getulio Vargas. Additionally, they obtained a certification in Fundamentos da Transformação Digital from LinkedIn in 2020.