Cierra Rodriguez

Cierra Rodriguez is a Digital Marketing Analyst at Austin FC since July 2023, previously serving as a Junior CRM & Email Marketing Analyst. In early 2023, Cierra contributed to a Marketing Intelligence Capstone project at Keurig Dr Pepper Inc., focusing on maximizing brand licensing royalty revenue and analyzing trademarked product performance. Cierra also worked as a Campus Ambassador for Kendra Scott from August 2021 to May 2022, where brand awareness was raised among students and new social media content was generated. An internship at the Centers for Medicare & Medicaid Services provided experience in researching human-centered design, leading to a presentation for senior leadership and the creation of a health equity infographic. Cierra holds a Master of Science in Marketing from Texas McCombs School of Business and a Bachelor's degree in Health and Society with a minor in Communication Studies from the University of Texas at Austin.