Ligianel Martinez

Ligianel Martinez has extensive experience in philanthropy communications and marketing, currently serving as a Senior Philanthropy Communications Specialist at Austin Pets Alive! since September 2018, where Ligianel boosts online revenue through strategic email campaigns, achieving a remarkable 35% open rate. Previously, Ligianel restored a $10k monthly revenue stream as a Marketing and Communications Specialist by revitalizing email marketing initiatives and collaborating with cross-functional teams to share success stories. As a Cat Care Lead, Ligianel trained and supervised a team in cat care protocols and was part of a pilot group for professional development programs. Earlier roles include a Marketing and Communications Intern and a Marketing and Communications Senior Intern at American Pets Alive!, contributing to social media strategies and enhancing email engagement. Ligianel also interned at the Texas Humane Legislation Network and The Facts Newspaper, gaining valuable writing and content creation skills. Ligianel holds a Bachelor of Science degree in Communication and Leadership from The University of Texas at Austin.