Austin Women in Technology (AWT)
Rachel Wardlaw is a skilled user experience designer and product manager with extensive experience in leading UX strategy and digital transformation initiatives. At Austin Childcare Connection, Rachel spearheaded UX efforts, resulting in a 10% revenue growth and significant enhancements in design iteration and user feedback mechanisms. As Digital Product Design Manager at H-E-B, Rachel contributed to transformational projects benefitting over 120,000 employees and implemented strategies that improved execution by 50%. A strong foundation in UX was developed as a User Experience Design Fellow at General Assembly, with previous roles including Chief of Staff at a private company, where leadership development programs improved employee engagement and effectiveness. Rachel holds multiple certifications related to infant and maternity care, complemented by a focused education in UX design.
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