Daniel Fordyce

Daniel Fordyce has a diverse work experience spanning various industries and roles. Daniel is currently working as a Marketing Manager (B2B & B2C) at AFG since September 2021. Prior to that, they worked as a Marketing Manager - WA (B2B & B2C) at the National Electrical and Communications Association (NECA) from September 2016 to September 2021.

In 2015, Daniel briefly worked as a Digital Brand Manager (B2C) at Bedshed, where they focused on developing and optimizing the digital strategy through promotional campaigns aimed at increasing website traffic, content engagement, and brand awareness.

Before that, from 2014 to 2015, Daniel served as a Marketing & Communications Manager (B2B) at Linkforce, where they led the development and implementation of the corporate marketing and communications strategy. Daniel successfully delivered a re-branding project and developed a content/inbound marketing strategy to increase brand awareness and website traffic.

In 2012, Daniel worked as a Digital Campaign Manager (B2C) at American Express in London, where they managed retention-focused, co-op partnership-driven digital campaigns. Daniel developed strategic propositions and collaborated with internal digital partnership teams to engage customers.

Daniel also has experience working as a marketing consultant for various organizations and as a Brand Campaign Manager (B2C) at Tourism Western Australia from 2010 to 2011. Additionally, they held marketing roles at Wesfarmers Industrial and Safety and Patersons Securities Limited.

Overall, Daniel Fordyce has demonstrated their expertise in both B2B and B2C marketing, including digital campaign management, brand development, content marketing, and strategic partnership collaborations.

Daniel Fordyce completed a Customer Journey Mapping course at ADMA IQ in 2019. In 2017, they also took a Content Marketing Strategy course at the same institution. Daniel'smost recent formal education was at Edith Cowan University, where they earned a Bachelor of Communications degree between 2000 and 2003. Daniel'sdegree focused on Advertising/Marketing & Interactive Multimedia.