Christine Callen

Christine Callen is an accomplished marketing professional with extensive experience in strategic planning and execution. Currently serving as the Head of Marketing and Communications at the Australian Museum since October 2004, Christine oversees comprehensive marketing efforts spanning from institutional strategies to complex B2C projects, employing a mix of above-the-line (ATL) and below-the-line (BLT) methodologies. Previously, as Marketing Manager at Sydney Living Museums from October 1996 to 2004, Christine successfully marketed thirteen historic properties in New South Wales, developed corporate communications strategies, and implemented a new CRM system, demonstrating a strong capability in managing diverse marketing initiatives.