Matt Gentry

Matt Gentry is an accomplished business development professional with extensive experience in the sports marketing and entertainment sectors. Currently serving as the Senior Vice President of Business Development, Entertainment at Authentic Brands Group since January 2024, Matt previously co-founded 77 Sports Management Limited, a boutique agency representing professional athletes, and held the position of Managing Director at 77 Management, overseeing all aspects of Sir Andy Murray's career. Other notable roles include Vice President of Sponsorship & Communications at XIX Entertainment, where Matt managed major partnerships for high-profile athletes such as David Beckham and Lewis Hamilton, and Senior Account Manager at Hill & Knowlton, advising on sponsorship campaigns for top sports organizations. Matt's educational background includes relevant qualifications in sports marketing and business studies from institutions such as Nottingham Trent University and HEC Paris.