Samuel Alexander

Samuel Alexander is a seasoned professional in business development and licensing within the entertainment industry. Currently serving as the Director of Business Development Entertainment EMEA at Authentic Brands Group since October 2022, Samuel specializes in building multi-category brand partnerships for a prominent entertainment portfolio that includes iconic figures such as David Beckham and Muhammad Ali. Previously, Samuel held roles at Paramount and Viacom International Media Networks, where responsibilities included actively seeking international business leads and managing licensing for popular IPs like PAW Patrol and SpongeBob. Early career experiences involved supporting the Talent and Music team, enhancing skills in video acquisitions and marketing.