Steve Robaire

Steve Robaire currently serves as Executive Vice President at Authentic Brands Group since July 2022. Prior to this role, Steve held various positions at Reebok from November 2008 to July 2022, including Vice President/General Manager for Reebok Greater China and Senior Director of Sports & Entertainment Marketing & Global Events. Steve's earlier roles at Reebok included Director of Instructor Engagement and Global Events, Senior Marketing Manager for France, Manager of Fitness Marketing for EMEA, Lacrosse Business Manager, and Associate Product Manager. Steve holds a BA in Industrial Relations from McGill University (2000-2003) and a Graduate Diploma in Sports Business from Concordia University (2003-2006).