Christa Yohe

Christa Yohe has a diverse work experience spanning various industries and roles. Christa began their career as a Repairs Coordinator Assistant at BlueScope Steel, where they managed stock records and maintained communication with vendors. Christa then moved to Holden New Zealand - General Motors, working as a Marketing Assistant/Analyst, responsible for website and social media management, as well as conducting market analysis. After that, they joined Toyota Finance New Zealand Ltd as a Marketing Coordinator, where they managed customer contact programs and coordinated advertising campaigns.

In 2012, Christa transitioned to Vitality UK, starting as an Online Marketing Executive before being promoted to Digital Marketing Manager. In these roles, they managed online presence, optimized marketing collateral, and analyzed digital performance to drive sales and improve brand positioning. Christa then joined Mercedes-Benz Cars Middle East as a Marketing Manager, where they executed integrated campaigns for passenger cars and commercial vehicles to maximize market exploitation and customer satisfaction.

Christa's next career move was to 9thWonder Agency, where they initially served as an Account Manager before becoming an Account Supervisor. In this role, they primarily worked with Authority Brands LLC, managing marketing and communications for various brands and locations. Christa'sresponsibilities included overseeing retail marketing, analytics, and reporting.

Most recently, Christa joined Authority Brands as the Vice President of Marketing Operations. In this position, they spearhead the development and execution of strategic operational initiatives, collaborates with cross-functional teams, and ensures seamless data flow and technological alignment with marketing goals.

Overall, Christa Yohe has a strong background in marketing and operations, with a focus on strategic planning, analytics, and digital marketing. Christa'sexperience spans multiple industries and they have demonstrated expertise in driving results and fostering collaboration.

Christa Yohe completed a Bachelor of Business and Information Management (BBIM) degree in Business, Information Management, and Marketing from The University of Auckland between 2007 and 2010. In 2013 and 2014, they obtained a Professional Diploma in Digital Marketing from the Digital Marketing Institute, specializing in Digital Communication and Media/Multimedia. In 2017, Christa received a certification in UX Design from Springboard. Additionally, they acquired certifications in Google Adwords Search and Google Analytics in the same year.