Apeksha Mehta

Apeksha Mehta is a seasoned professional with extensive experience in brand management and operations across various industries. Currently serving as Senior Manager at Nykaa, Apeksha plays a pivotal role in launching and managing the Nysaa brand in the Middle East, overseeing brand and category management, problem-solving for process expansion, and developing supply chain and e-commerce strategies. Prior experience includes a decade-long tenure at Rivoli Group, where Apeksha managed brand marketing and e-commerce for leading watch brands and facilitated new product development. Apeksha began a career in healthcare consultancy and finance through internships at ExHealth and Unilever. Educational qualifications include an MBA in Marketing and Retail from the Institute of Management Technology, Dubai, and specialized certificates in Business Strategy from Harvard Business School Online and Digital Marketing from the Indian Institute of Management, Indore.