Simon Haddenhorst

Simon Haddenhorst currently serves as the Team Lead for Business Development Production at AUTO1 Group since September 2020, overseeing production and refurbishment operations for the Autohero B2C business unit in the German market, including strategic planning and performance management. During this role, Simon has significantly scaled refurbishment capacities and enhanced in-house production capabilities from 0% to 95% while implementing cost-saving initiatives that led to substantial reductions in expenses. Prior experience includes roles as Senior Business Development Manager and Business Development Manager in production at Volkswagen Commercial Vehicles, as well as positions in business development at 99chairs and koakult GmbH. Simon's career began in marketing project management at Storck, focusing on the brand merci. Educational qualifications include a Master of Science in Business Administration from the University of Potsdam and a Bachelor of Arts in Business Administration from Hochschule Osnabrück.