Automotive Broadcasting Network
Scott Bachman serves as the Regional Sales Manager at Automotive Broadcasting Network since October 2021, overseeing dealership accounts across Michigan and Northern Indiana while focusing on account management and revenue growth through upselling. With 25 years of experience, Scott maintains exceptional communication skills and a customer retention rate of under 1%. Previously, as the Southeast Michigan Market Manager at Dealer Specialties from December 2008 to February 2022, Scott demonstrated success in driving new business and building high-performing sales teams. Earlier roles at Dealer Specialties included Service Manager, where Scott managed account representatives and customer relations. Scott holds a degree from the University of Michigan-Dearborn.
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Automotive Broadcasting Network
The Automotive Broadcasting Network (ABN) is a visionary, technology-driven digital media company focused on meeting the complex digital signage, programming and contextually relevant advertising needs of retail automotive dealers. ABN serves dealerships of all levels with “built-to-suit” packages of varying scope and cost. ABN delivers a transformative customer experience that drives increased sales, customer retention and brand loyalty to dealerships. ABN’s patented and proprietary technologies developed and serviced by a team of experts in advertising, broadcasting and OEM brand compliance provide the following services to ABN subscribers: • A modern in-store digital experience driven by proven digital signage strategy • Hardware and technology procurement, installation, set-up and maintenance • Custom content consultation, creation and implementation • Customized advertising and dynamic content products • Optimized programming Mission: We are a visionary, technology-driven, digital media company that cares about our team members and our customers. Team Members: Our creative team members embody the visionary spirit of our founders, bringing varied skillsets together to produce exceptional quality with every customer action. The friendly and welcoming corporate headquarters encourages open communication and collaboration. Custom Content: Our service includes access to the industry’s largest target content library and licensing. ABN provides custom videos, 3D animation and graphic design to enable dealers to educate and inform customers of products, services, community involvement and employee recognition. World Class Support: Dedicated Regional Account Managers ensure dealerships receive the maximum value from our digital signage and content network. ABN provides turnkey installations of our suite of patented and proprietary technologies with a 24x7x365 Support Center. Contact us today to learn more about our services.