Ed Welburn

As just the sixth head of design for General Motors and the first person ever to lead GM Design globally, Ed Welburn is one of the most influential vehicle designers of his time. Welburn was born in 1950 in Philadelphia, Pennsylvania. His love of cars was evident almost from birth, but it truly blossomed when his parents took him to the 1958 Philadelphia International Auto Show where the Cadillac Cyclone concept car was on display.

It was then that Welburn decided he wanted to become an automotive designer. He later wrote a letter to a designer at GM, asking what he should do to become one, and received a response which advised him to keep sketching cars and to study industrial design. Welburn enrolled in Howard University’s fine arts program in 1969, where he studied sculpture and product design. After graduation, he was hired as an associate designer at the Advanced Design Studios for General Motors. Though he was the first African American designer ever at GM, Welburn did not immediately realize the significance of his position. However, he quickly understood that he was in the spotlight.