Laura Partyka

Laura Partyka has a diverse work experience spanning multiple roles and companies. Laura started their career as a Research and Project Manager Assistant at Marketing Lab, Inc. in 2004. From there, they served as a Marketing and Public Relations Consultant at Fairview Health Services, where they developed and implemented marketing strategies and plans for key markets.

In 2011, Laura joined BI Worldwide as a Marketing Manager, where they developed and directed overall B2B marketing strategies to increase brand awareness and generate demand. Laura introduced new marketing strategies and achieved significant results, including a 33% increase in revenue in key markets.

Laura then worked as a Senior Marketing Manager at Taymark within Taylor Corporation, where they developed and directed multichannel marketing strategies to increase sales and profitability. Laura successfully employed an omnichannel strategy, resulting in a 12% increase in web revenue and a 37% increase in revenue from SEO.

At WAND Corporation, Laura served as a Marketing Manager and was responsible for driving B2B marketing strategies targeting QSR and Fast Casual executives. Laura achieved impressive results, such as a 400% increase in average monthly MQLs and a 48% increase in average daily web hits.

In 2016, Laura joined Sportsdigita as a Marketing Director, where they developed and directed marketing strategies with a focus on demand generation. Laura then moved on to Calabrio, Inc., where they served as a Marketing Manager and was responsible for Account Based Marketing targeting Fortune 1000 and enterprise companies.

Prior to their current role, Laura worked at FireMon as a Senior Marketing Campaign Manager, overseeing global account-based marketing campaigns targeting enterprise organizations. Laura achieved significant results, including a 5x ROI on the ABM program and generating 20% of weekly opportunities company-wide through ABM.

Currently, Laura is the Sr Manager, Account Based Marketing at Automox, where they continue to leverage their experience and expertise in account-based marketing.

Laura Partyka has a diverse education history. Laura started their education at Hill-Murray Catholic High School, where they obtained their high school diploma from 1997 to 2001. After completing high school, they went on to Drake University from 2001 to 2002, where they studied Journalism and Advertising. Laura then transferred to the University of Minnesota and attended the university's Carlson School of Management for the 2002-2003 academic year. During that time, they pursued a specific field of study but did not complete a degree. Afterward, Laura continued their undergraduate education at the University of Minnesota from 2002 to 2005, where they earned their Bachelor of Arts degree in Professional Strategic Communications.

Later on, Laura Partyka pursued higher education and attended the University of Phoenix from 2006 to 2008. Laura successfully completed a Master of Business Administration (MBA) program with a concentration in Marketing during this period.

In addition to their formal education, Laura Partyka has also obtained several certifications. These include certifications from LinkedIn, such as "Body Language for Women," "Inside Sales," "LinkedIn Learning Highlights: Sales," "Communication within Teams," "Holding Yourself Accountable," "Sales Prospecting," "Time Management Fundamentals," and "Selling to Executives." Laura obtained these certifications between 2017 and 2018, enhancing their skills and knowledge in various aspects of communication, sales, and professional development.