Rick Holt

Rick Holt is an experienced professional in the fintech and payments sectors, currently serving as a Strategic Advisor at Ava since August 2023 and at Sila since January 2020. As Chief Revenue Officer at TrovaTrip since July 2020, Rick contributes to strategic planning and revenue growth. Previously, Rick founded and operated SOLE® Financial from May 2013 to August 2019, holding the position of CEO, and similarly founded and led Aptus from April 2002 to April 2013 as President. Earlier career roles include Vice President of Sales and General Manager at E*TRADE from October 1996 to March 2002, and Vice President of Sales at US West from 1990 to March 1996. Rick Holt is educated at the University of Washington.