Sara de Cuyper

Sara De Cuyper is a seasoned marketing and sales professional with extensive experience in various leadership roles across prominent companies. Currently serving as Marketing Director at AVA since June 2025, Sara previously held the position of Associate Partner at Business Markers and Sales & Marketing Director at Biscuiterie Jules Destrooper. Earlier roles include interim positions at Danone and Lantmännen Unibake, along with significant tenure at Procter & Gamble, where Sara progressed from Key Account Manager to Commercial Director for Belgium and Luxembourg. Educational credentials include an MBA from Vlerick Business School and a Master's in Applied Economic Sciences from KU Leuven, complemented by additional qualifications in digital business and bioengineering.