Anita Nyberg

Anita Nyberg is a seasoned professional with extensive experience in pricing strategy and deal management. Currently serving as a Senior Deal Strategy Manager at Avalara since August 2024, Anita leads the development of pricing strategies to enhance profitability for both New and Existing Business Sales. Prior to this, Anita was a Pricing Manager at Fiserv, overseeing pricing strategy formulation and ensuring comprehensive deal reviews. Anita also held roles at Fiserv as Deal Desk Manager and Technical Sales Consultant, managing significant deals and collaborating with sales teams to drive incremental sales. Earlier career experiences include key account management at Dun and Bradstreet and Experian Marketing Services, with a strong focus on client portfolio growth and relationship management. Anita holds a Bachelor of Science in Marketing and an Associate degree in Psychology from Northern Illinois University.