Rekha Gupta is a seasoned analytics professional with over 10 years of experience, currently serving as the Senior Director of GTM Analytics at Avalara. They have held previous positions at companies such as PayPal and Capital One, focusing on data-driven solutions for business needs. Rekha's academic credentials include an MBA from the Indian School of Business and a B.Tech. from the Indian Institute of Technology, Madras. With a strong proficiency in statistical analysis, predictive modeling, and digital marketing, they are passionate about optimization and growth hacking.
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