Carlos Olivares Lauer

Carlos Olivares Lauer is an experienced professional in retail and field marketing, currently serving as the Director of Retail & Field Marketing at Avanza Externalización de Servicios S.A. since July 2010. Under this role, Carlos has led initiatives to enhance market positioning through data collection and promotional implementation, supported by a network of over 300 professionals across Spain and Portugal. Previously, Carlos held positions as Sales & Retail Solutions Manager and Field Manager Iberia, overseeing the outsourcing of sales and retail solutions. Prior to joining Avanza, Carlos spent nearly two decades at The Nielsen Company as DA Technology & Projects Manager. Carlos holds a degree in Technical Engineering in Computer Management from UNED, completed between 2000 and 2005.