José L. Prieto Merino

José L. Prieto Merino is an accomplished business leader with extensive experience in telecommunications, currently serving as the Business Unit Managing Director, CMO, and CRO at Avatel Telecom since February 2021. Prior to this role, José held various leadership positions at Vodafone from October 1999 to February 2021, overseeing large teams and diverse marketing and sales strategies across consumer and SME segments. José's expertise encompasses defining marketing strategies, managing sales channels, enhancing customer experience, and leading product development initiatives. José holds a Master's in Marketing from ESIC Business & Marketing School and an Executive MBA from EOI Business School, in addition to degrees in Business Studies and Telecommunications Engineering from Universidad de Valladolid.