Jeff Gruber

Partner, Honest Discounts Relationship at Avenel Financial

Jeff’s background includes heavy sales and business development experience, calling on major retailers for over 30 years. He is well known throughout the industry for both his professionalism and ability to move deals forward. A graduate of UNC Charlotte with a BA in Business Administration, Jeff was also a member of the NCAA Final Four basketball team at UNCC and is a former board member of the UNC Charlotte Athletic Foundation.


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Avenel Financial

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Avenel brings experience and a unique blend of discovery, management, and execution to the financial well-being of clients in areas of IR Advisory & Business Development, Mergers & Acquisitions, Merchant Banking, and Philanthropy. With an extensive history of success, we help our client partners successfully navigate opportunities and changes in their businesses and portfolios to build long-term value for themselves and their businesses.


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