Richard Smylie

Richard Smylie has a diverse work experience in digital marketing and management. Richard was the Head of Digital Marketing & CRM at Avensure Ltd since October 2016. Prior to that, they worked as a Digital Marketing Manager at Verastar Limited from October 2015 to September 2016 and at Bellfield Clothing from April 2015 to September 2015. Richard also served as a Digital Marketing Manager at Global Travel Investments from March 2013 to April 2015 and at On the Beach from March 2007 to October 2008. In addition, they have experience as the Founder & Managing Director of Travel Junky from February 2008 to March 2013. Richard's earlier roles include being a Co-Founder & Director at Smylie Limited from July 2002 to November 2007 and working as a Key Account Manager at Industrial Supplies Ltd from December 2000 to November 2006 and as a Sales Representative from November 1997 to December 2000.

Richard Smylie has an extensive and diverse education history. In 1990, they completed their GCSE's at Wrekin College. Following that, they attended Macclesfield College from 1995 to 1997, where they studied Travel & Tourism and obtained an advanced GNVQ. Richard furthered their education at Macclesfield College from 1998 to 2000, earning an Advanced BTEC National Diploma in Business Studies & Finance.

In 2010, Richard enrolled at The Manchester Metropolitan University and completed an Advanced Certificate in CIPD Human Resources Management, which is a Level 7/Masters Degree. Richard continued their studies at the same institution from 2010 to 2012 and obtained a Post Grad Diploma in Human Resources Management at Level 7/Masters Degree.

In 2011 and 2012, Richard pursued an Advanced Diploma in Digital Marketing from Shaw Academy, which is accredited by the NCFE. Richard also completed a Diploma in Computer Programming at The John Academy from 2015 to 2016. Additionally, Richard undertook digital marketing certifications such as Digital Analytics Fundamentals from Google Analytics Academy in 2013 and Professional Diploma in Digital Marketing & Analytics from CIM | The Chartered Institute of Marketing in 2014-2015.

Richard enhanced their marketing knowledge through professional diploma programs, including the Professional Diploma in Direct & Digital Marketing Management from the Institute of Data & Marketing (IDM) from 2015 to 2017 and the Professional Diploma in Digital Marketing & Analytics from CIM | The Chartered Institute of Marketing from 2014 to 2015.

In terms of additional certifications, Richard has obtained various specialized certifications in the digital marketing field. These include being an Optimizely Certified User, a Sitecore® XP 8 Experience Marketing Fundamentals certification from Sitecore, a Facebook Partner certification, an Inbound Certification from HubSpot, a Hootsuite Certified Professional certification from Hootsuite Media Inc., a Marketo Partner certification from Marketo, a Google Partner certification, a Google AdWords Certified certification from Google Account Managers, and a Google Analytics Certified certification from Google, Social Marketing Tools.

Most recently, Richard pursued A Level in Psychology from ICS Learn in 2020-2021.