Michaela Botha

Michaela Botha is a seasoned professional with over 25 years of experience in the software industry, currently serving as a Partner at Aventi Group, LLC since January 2017, where expertise in product strategy, product marketing, and go-to-market strategies is leveraged to optimize product investments. Previously, Michaela held various leadership roles including Group Vice President of Solution Management at SAP, Vice President of Product Management at FileMaker Inc, and Vice President of Product Management & Product Marketing at Sage Software. Additional experience includes significant contributions as a Senior Product Manager at Sun Microsystems and Calico Commerce, along with foundational roles at Symantec Corporation. Michaela's extensive background is characterized by a strong customer and market focus, competitive insight, and a commitment to driving successful product launches.