Jeanette Fritz

Jeanette Fritz is an accomplished professional in consumer insights and market research with extensive experience across various industries, including quick service restaurants, consumer packaged goods, and retail. Currently serving as Principal at Virazon Consumer Insights LLC and Senior Director of Quantitative Research at Gold Research, Inc., Jeanette specializes in both quantitative and qualitative research methodologies. Previous roles include significant contributions as a Consumer Insights Consultant for Dine Brands Global and as Director of Global Consumer Insights for CKE Restaurants, Inc., where leadership impacted a $4 billion business. Jeanette’s early career involved positions focused on brand management at bp and ARCO, as well as marketing leadership in retail at Anchor Blue Retail Group. In addition to practical experience, Jeanette has shared expertise as an Adjunct Faculty member at the University of Southern California, teaching Strategic Public Relations Research, Analysis, and Insights. Jeanette holds a Bachelor of Science degree in Economics from the University of Southern California.