Rita Berrada

Rita Berrada is a seasoned professional with extensive experience in sales, marketing, and business development across various industries. Currently serving as General Manager for Autone USA since September 2024, Rita previously held multiple roles at 42 from January 2020 to September 2024, contributing to the company's growth in retail business intelligence. Prior to that, Rita was the Vice President of Sales and Marketing at Garnier-Thiebaut USA from September 2014 to September 2019, where notable achievements included significant revenue growth and the development of a high-performing sales team. With earlier positions at PA Group, Moonshaker, Microsoft, and PR Mediacom, Rita has a strong background in strategic marketing and team leadership, complemented by an MBA in Marketing Communications from Grenoble Ecole de Management and an exchange program at Warwick Business School.