Avidity
Kirsty Whyte is an accomplished marketing and communications professional with extensive experience in digital marketing, brand activation, and public relations. Currently serving as the Marketing and Communications Manager at Avidity Group Ltd and McCurrach since May 2021, Kirsty has previously held key roles including Ecommerce Marketing Lead at HANON, Senior Marketing & PR Executive at OGV Energy, and positions within the retail sector at ZARA and Skinnydip London. Kirsty has a solid background in content creation, SEO strategy implementation, and digital marketing planning, alongside experience in journalism and events coordination. Educated with a Bachelor of Arts in Fashion Management from Robert Gordon University, Kirsty combines creative vision with strategic insight to drive successful marketing initiatives.
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Avidity
Our purpose is singular: we exist to help brands sell more. We are Avidity – the parent company for a group of sales and marketing agencies that help you sell more. Helping brands sell more requires constant evolution as consumers, customers, sectors and channels change. Our services span field marketing, data and digital products and experiential. The agencies in our family are McCurrach, Standout, Wave, and Thumbprint. Our business has changed a lot in over 120 years – but our mantra from day one has always been to help you sell more. We’ve evolved from a field sales business into a multi-agency, multi-service sales and marketing group. In recent years, we also partnered with Metric Capital Partners who provide investment and financial firepower to help us achieve our goals. We're committed to being industry-leading, challenging the norm to unlock the best ways to sell more. To view our vacancies across our group and join our team please visit https://www.weareavidity.com/careers/