Kirsty Whyte

Kirsty Whyte is an accomplished marketing and communications professional with extensive experience in digital marketing, brand activation, and public relations. Currently serving as the Marketing and Communications Manager at Avidity Group Ltd and McCurrach since May 2021, Kirsty has previously held key roles including Ecommerce Marketing Lead at HANON, Senior Marketing & PR Executive at OGV Energy, and positions within the retail sector at ZARA and Skinnydip London. Kirsty has a solid background in content creation, SEO strategy implementation, and digital marketing planning, alongside experience in journalism and events coordination. Educated with a Bachelor of Arts in Fashion Management from Robert Gordon University, Kirsty combines creative vision with strategic insight to drive successful marketing initiatives.