Rochelle Gomes Dias is a seasoned senior commercial leader with extensive experience in sales and customer experience across various sectors, including hospitality and contact centers. Currently serving as Head of Sales and Customer Experience at Avis Budget Group since March 2019, Rochelle has successfully completed multiple transitions focused on transformation and change management, significantly improved customer service metrics, and driven sales growth year on year. Previous roles include Customer Service Manager at Australian Motoring Services, where Rochelle led an Operational Excellence program, and Account Director at Salmat for major clients like Medibank and Telstra. With a strong background in sales strategies and account management, Rochelle has held key positions at Palazzo Versace Dubai and Jumeirah Group, contributing to substantial revenue generation and operational improvements. Educational qualifications include a Black Belt certification in Lean Sigma, a Diploma in Marketing from Cornell University, and a Bachelor of Arts in Sociology and Economics from the University of Mumbai.