José Antonio Valdez Genit

José Antonio Valdez Genit is a seasoned professional in service and experience design, currently serving as a Senior Service Designer at Aviso Wealth since May 2023. Prior to this role, José held positions such as Senior Journey Designer at Sun Life and Design Strategist at Scotiabank, where responsibilities included enhancing digital banking experiences. José's academic background includes an MBA in Business Design from the Rotman School of Management at the University of Toronto and a Bachelor's degree in Tourism Management from Universidad San Ignacio de Loyola. Additional experience spans various roles in commercial and analytical capacities, alongside a teaching assistantship at the University of Toronto.