Evgeniya Tabakova

Evgeniya Tabakova is an accomplished marketing professional with extensive experience in driving B2C marketing strategies within the tech and automotive sectors. Currently serving as the Head of B2C Marketing at Avito Auto and Cars Classified, Evgeniya oversees marketing initiatives for one of the largest classifieds platforms globally. Previous roles include Brand Marketing Lead for DiDi in Russia and EECA, where Evgeniya launched operations in two countries during the pandemic, and Brand and Campaigns Manager for Xiaomi Technology and Uber, where Evgeniya developed successful marketing strategies and managed brand communications. Evgeniya’s career began as a Social & Digital Media Manager at O'STIN, leading digital strategies for a major fashion retail chain. Educational qualifications include a Bachelor's degree in Political Communication and Public Relations from Higher School of Economics, a Master's degree in Marketing from State University of Management, and completion of the Strategy and Leadership module at Harvard Business School Online.