Gail Cruse

Gail Cruse is an accomplished professional in the field of user experience and conversion rate optimization. Currently serving as the Head of Conversion Rate Optimisation and previously as a Conversion Rate Optimisation Specialist at Fountain Partnership since September 2019, Gail has built a robust career with significant roles at Ethology as a Senior UX Consultant and at Cambridge University Press as a Senior UX Designer. Earlier experience includes a substantial tenure at Aviva, where Gail held various positions, including UX Tech Lead, UX Architect, and UX Consultant. Gail is an alumna of the University of East Anglia, enhancing a solid foundation in user experience design.