James McCluskey

James McCluskey is an accomplished professional with extensive experience in marketing and analytics, primarily at Aviva since October 2009. Currently serving as the Personalisation Manager RTD, James oversees decisioning and personalisation across various digital platforms and leads strategic planning for the direct business. Previous roles at Aviva include Marketing Executive, Campaign Delivery Executive, Systems Thinking Analyst, and Equity Release and Life Insurance Specialist, where responsibilities ranged from campaign management to data analysis and sales. Prior to Aviva, James worked as an Insolvency Analyst at Eversheds and as a Project Analyst at Premier Farnell, honing skills in client representation, project management, and system implementation.