Peter D. is a Digital Analytics and Experience Specialist with over 15 years of experience in analytics and E-Commerce. They served as the Digital Analytics Lead at Aviva from 2017 to 2022, where they provided strategic marketing recommendations and acted as a team lead. Prior to that, Peter D. held positions as a Customer Insight Analyst at Debenhams and a Database Analyst at JD Williams, contributing significantly to data-driven decision-making across various functions. They earned a BSc (Hons) in Marketing Management from Lancaster University in 2008.
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