Tim Parsons is an experienced marketing performance professional currently serving as Performance Lead at Aviva since September 2020, where responsibilities include leading marketing performance reporting, team management, and coordination of reporting for B2B marketing. Previously, Tim held various senior roles at organizations such as TDP Fox Consulting Ltd as Director, Asda as Marketing Effectiveness Manager, and E.ON as Senior Marketing Performance Manager. Tim also has significant experience at Centrica and HSBC, where roles included leading ROMI initiatives and managing large marketing budgets. Tim's educational background includes a BA (Hons) in Business Studies with a focus on Marketing from the University of Sheffield.
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