AVIXA
Franciele Mesadri, MBA, is an experienced marketing professional currently serving as the Marketing Manager for Latin America & Caribbean at AVIXA since May 2018. In this role, Franciele develops marketing and communication strategies to enhance awareness of AVIXA's regional offerings and drive membership growth. Prior to AVIXA, Franciele held various marketing positions, including Direct Marketing Supervisor at UNICEF, Online Marketing and Customer Care Specialist at Webnode AG, and Marketing Supervisor at Olsen Indústria e Comércio S/A. Franciele's expertise spans inbound marketing, customer engagement, event coordination, and market analysis, backed by an MBA in Marketing from FGV and a Bachelor's degree in Business Administration from Universidade do Estado de Santa Catarina.
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AVIXA
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AVIXA™ is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 11,400 enterprise and individual members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and is the leading resource for AV standards, certification, training, market intelligence, and thought leadership.