Lucia Cavero-Baptista

Lucia Cavero-Baptista is an accomplished marketing professional with a robust background in content marketing and strategic communications. Currently serving as VP of Marketing at Avo Automation since July 2024, Lucia also founded CABA CONTENT in February 2019, providing content marketing consulting to enhance brand awareness and lead generation. Prior experience includes a significant role at Leapwork as Senior Manager for Field Marketing across multiple regions and leading the content marketing team, alongside previous positions in marketing operations at Howden and project direction at The Business Year, where Lucia developed key partnerships and marketing strategies. Educational credentials include a Master's in Diplomacy and Foreign Policy from City, University of London, and a Bachelor's in Broadcast Journalism from the University of West London.