AVOW
Bruno Lucas is an experienced professional in media partnerships and advertising, currently serving as Associate Director at AVOW since March 2020, where expertise focuses on OEM on-device user acquisition and alternative app store advertising. Previous roles include Senior Partnership Manager at Ströer Mobile Performance GmbH and Senior Affiliate Manager at TrafficPartner.com, along with a variety of positions in business development, account management, and content production within notable companies such as OLAmobile and RAPP. Bruno holds a Master's degree in Marketing and Communication from Universidade Católica Portuguesa and a Bachelor's degree in Marketing and Advertising from FAAP - Fundação Armando Alvares Penteado.
AVOW
App growth marketing is becoming extremely competitive with more than 100,000 apps released to the Google Play store alone every day, which makes it difficult for brands to gain visibility and traction. It is clear that there is a strong need for alternative advertising sources and partners beyond the major app stores and advertising networks likeApple, Google and Facebook. AVOW has built strong partnerships with OEM (original equipment manufacturer) like Xiaomi Mi Ads and others, to offer alternative, brand safe advertising inventory to apps such as 99 Taxis, Joom, etermax and Olymp Trade. 1. AVOW expands the mobile marketing mix for global advertisers.2. AVOW has premium partnerships with leading OEMs worldwide.3. AVOW bridges this gap by aggregating OEM inventory to increase advertisers’ return on advertising spend.