AVOW
Pavel Iarygin is an experienced professional in client strategy and account management within the technology and data sectors. As the Associate Director of Client Strategy for CIS/EU at AVOW since November 2020, Pavel has progressed from Senior Manager, Client Strategy. Prior experience includes significant roles at YouAppi as the Head of Account Management EU, where responsibilities involved comprehensive understanding of offerings and pre-launch execution, and as User Acquisition Manager at Playrix, focusing on data analysis and campaign optimization. Early career experience includes programming roles at various organizations, including 1C Programmer at Avtomatizatsiya i consulting and Treasury Specialist at Severgazbank. Pavel holds a degree in Mathematics and Computer Science from Vologda State Pedagogical University.
AVOW
App growth marketing is becoming extremely competitive with more than 100,000 apps released to the Google Play store alone every day, which makes it difficult for brands to gain visibility and traction. It is clear that there is a strong need for alternative advertising sources and partners beyond the major app stores and advertising networks likeApple, Google and Facebook. AVOW has built strong partnerships with OEM (original equipment manufacturer) like Xiaomi Mi Ads and others, to offer alternative, brand safe advertising inventory to apps such as 99 Taxis, Joom, etermax and Olymp Trade. 1. AVOW expands the mobile marketing mix for global advertisers.2. AVOW has premium partnerships with leading OEMs worldwide.3. AVOW bridges this gap by aggregating OEM inventory to increase advertisers’ return on advertising spend.