AVOW
Selin Tufan is an experienced marketing and account management professional currently serving as the Associate Director of Client Strategy at AVOW, starting in December 2023. Previously, Selin held the role of Senior Account Manager at AppSamurai from October 2020 to December 2023, where responsibilities included leading a portfolio of gaming accounts and managing mobile user acquisition. Earlier experience includes positions at Google, such as Customer Success and Account Manager, and Corporate Account Development Specialist for Google Cloud. Selin began the career as a Business Development Representative and also worked in product management and marketing at Fibabanka. Educational qualifications consist of a Postgraduate Diploma in Global Brand Management from Griffith College Dublin and a Bachelor of Business Administration from Özyeğin University.
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AVOW
App growth marketing is becoming extremely competitive with more than 100,000 apps released to the Google Play store alone every day, which makes it difficult for brands to gain visibility and traction. It is clear that there is a strong need for alternative advertising sources and partners beyond the major app stores and advertising networks likeApple, Google and Facebook. AVOW has built strong partnerships with OEM (original equipment manufacturer) like Xiaomi Mi Ads and others, to offer alternative, brand safe advertising inventory to apps such as 99 Taxis, Joom, etermax and Olymp Trade. 1. AVOW expands the mobile marketing mix for global advertisers.2. AVOW has premium partnerships with leading OEMs worldwide.3. AVOW bridges this gap by aggregating OEM inventory to increase advertisers’ return on advertising spend.