Jennifer Lien

Jennifer Lien is a seasoned UX researcher currently serving as a Senior UX Researcher II at Away, where significant user insights are gathered to enhance a human-centric digital experience, encouraging travel. Prior experience includes a role as a Senior UX Researcher at C Space, focusing on qualitative and quantitative user studies to implement user-centric solutions. Lien's internship experience spans positions at Wavemaker and Hill Holliday, where consumer insights and market analyses were conducted for notable clients like Chevron and Bank of America. As a recipient of the 4A’s Multicultural Advertising Internship Program fellowship, Lien demonstrated commitment to diversity in the advertising industry. Educational qualifications include a Bachelor of Arts in Economics and Film & Media Studies from Tufts University, complemented by studies at SOAS University of London and Parsons School of Design.