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Yasser Alshami

Director Of Strategy And Transformation at AWJ Holding Company

Yasser Alshami currently serves as the Director of Strategy and Transformation at AWJ Holding Company, a position held since May 2019, while also being a Board Member at Red Malls since September 2024. Prior experience includes role as GM of Strategy and Transformation at the Real Estate Development Fund (REDF) from December 2017 to May 2019, where responsibilities involved implementing the Iskan Program Initiatives under Vision 2030 and collaborating with the Ministry of Housing. Yasser has held various positions at Ewaan Global Residential Company, including Director of Administration and Support and Strategy and Transformation Manager, from October 2011 to December 2017. Earlier career experience includes working at Aljazira Capital as Assistant Manager in the Strategy & Business Development Division and at Bank Aljazira as Projects Officer for Strategic Initiatives. Academic credentials include a Master’s degree in Engineering Management from the American University of Beirut and a Bachelor’s degree in Electrical and Computer Engineering from Umm Al-Qura University.

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AWJ Holding Company

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As a Saudi-based single-family investment company specializing in real estate and investment management, AWJ Holding Company (AHC) was established in 2016 in Riyadh to institutionalize real estate investment activities of the family spanning over 4 decades. AHC is mandated to professionally preserve, manage, and grow its asset base in a Sharia-compliant manner, through developing and executing measurable, impactful, and meaningful investment strategies across real estate, direct investments, and public/private equities. What We Do: - We Invest: AHC manages its investments with a dedicated team of professionals with deep and broad experience in a variety of asset classes and business sectors. The team’s core expertise in investment structuring and execution drives all in house activity ranging from business development/sourcing, through qualification, structuring, negotiation, and asset management. While the Company’s core asset base and business activity focuses on the domestic real estate sector, our team maintains a flexible approach seeking opportunities that contribute to a comprehensive portfolio strategy and stem from a proactive investment posture. - We Develop: AWJ Holding is fostering to shape new partnership models with a commitment to sustainability standards in the real estate industry to reach innovative solutions based on true partnerships with the public and private sectors serving the entire society - We Operate: We create a high energy, transparent and results oriented culture which champions collaboration and joint initiatives in building efficient and thriving business ecosystems throughout the portfolio. Our continuous growth is developed through building dynamic and robust teams with extensive experience in commercial development, leasing and property management. And applying best practices and the highest industry standards to create a successful tenant mix within our diverse properties.