AWWG
Gonzalo Gete is a seasoned digital analytics professional with extensive experience in various sectors, including banking, e-commerce, and digital marketing. Currently serving as Digital Analytics Lead at Metyis and Head of Analytics at AWWG since February 2022, Gonzalo previously held the position of Senior Digital Analyst at Accenture Song, focusing on BBVA Analytics and utilizing Adobe Marketing Cloud. Gonzalo's career includes roles such as Ecommerce Digital Analyst at FarmaciaGT.com and BIMBA Y LOLA, where a notable achievement was a 20% year-over-year revenue increase through improved conversion strategies. Additional experience encompasses digital marketing management at Valora Digital and Conecta Capital, where Gonzalo developed user acquisition plans, and consulting roles at Price Waterhouse Coopers, contributing to a public sector e-learning project. Gonzalo holds a Bachelor's Degree from Universidad Europea Miguel de Cervantes and various certifications in digital marketing and SEO.
AWWG
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Founded in 2020, AWWG is the global fashion group which integrates the iconic brands Pepe Jeans London, Hackett and Façonnable. AWWG currently has over 5,000 points of sale, with a presence in 60 countries globally and a workforce of more than 4,500 employees. Certification™ Great Place to Work® in 2023.