AWWG
Jochem Smid has a diverse background in the fashion industry, with experience in product development, buying, production, styling, and marketing/sales management. Jochem has worked for notable brands like Pepe Jeans, Hackett London, Façonnable, and Vingino, where Jochem focused on sustainable production practices and building strong relationships with suppliers. Jochem has a strong educational background, with degrees from HU University of Applied Sciences Utrecht, HKU (Hogeschool voor de Kunsten Utrecht), and Christelijk College Groevenbeek.
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AWWG
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Founded in 2020, AWWG is the global fashion group which integrates the iconic brands Pepe Jeans London, Hackett and Façonnable. AWWG currently has over 5,000 points of sale, with a presence in 60 countries globally and a workforce of more than 4,500 employees. Certification™ Great Place to Work® in 2023.