Giancarlo Peditto

Giancarlo Peditto is a seasoned marketing analytics professional currently employed at AXA Schweiz as a Senior Specialist in Marketing Analytics since July 2019. Giancarlo's expertise includes web tracking, marketing mix modeling, and dashboard creation. Previously, Giancarlo served as a Web Tracking Specialist, where responsibilities included dashboard development using Google Data Studio and managing tag implementation. Prior experiences encompass roles as a Specialist in Online Communication at Migros Bank, focusing on web analytics and campaign optimization, and as Senior Manager of Ecommerce at TUI Suisse Ltd, overseeing a range of online marketing activities. Giancarlo holds a Bachelor of Arts (Honours) in Web Design & Development from SAE Institute and has additional educational training at Zurich University of the Arts.